Sony Bravia B4050 LCD TV series announced

Sony's latest LCD TV range comes in 'glossy mocha'

Sony has announced the new portable Bravia B4050 HD-Ready LCD TV. Developed with interior design in mind the Bravia B4050 is available in Glossy Mocha, which is described as "perfectly judged to harmonise with almost any decor".

In addition a choice of 20-inch and 23-inch models, this means that you can match size as well as colour to any space, be it as a second TV in a bedroom, the kitchen or dining area or - says Sony -simply the most convenient place in a small flat.

From the press release:

The Decor-Friendly, Portable BRAVIA B4050-Series

Coloured to harmonise, styled to fit in
Goes wherever you want – easily portable
The perfect size for any space
The new BRAVIA B4050-Series LCD TV range from Sony is for anyone who has ever wished that televisions weren’t quite so big, or quite so black.

Daring to be different, the BRAVIA B4050-Series is available in Glossy Mocha, perfectly judged to harmonise with almost any decor. A choice of 20-inch and 23-inch models means that you can match size as well as colour to any space, be it as a second TV in a bedroom, the kitchen or dining area or simply the most convenient place in a small flat.

A convenient handgrip at the back makes the BRAVIA B4050-Series easily and safely portable, and its all-in-one design means there’s no separate stand to bother with when you move the TV around.

Everything about the BRAVIA B4050-Series is a little bit different, even down to the box it comes in. One glance at the packaging is enough to see the strong lifestyle positioning of the series, as well as emphasising the compact size of the sets themselves.

“With the BRAVIA B4050-Series we’ve introduced a fresh concept,” says David Brewis, Product Manager, TV Business Unit, Sony United Kingdom Limited. “We tend to talk about it as a Lifestyle product, but what this means to the customer is practicality and convenience. Here is a TV that looks good wherever you put it and that’s designed so you can pick it up yourself and move around easily. As with the whole Bravia range, it has a great picture, quality sound and plenty of connectivity too, but what’s really special about the BRAVIA B4050-Series is that it is an engagingly stylish but ultimately practical lifestyle solution.”

A key part of the BRAVIA B4050-Series’ ability to deliver a superior picture is the BRAVIA ENGINE at its heart. This is Sony-exclusive technology that digitally processes the picture, adding richness to the colours, boosting contrast and sharpening detail. The end result is a vivid, lifelike image that sets BRAVIA TVs apart from the crowd.

You get sound to match, thanks to Virtual Dolby Surround and BBE ViVa audio signal processing, which combine to produce an immersive surround effect with crisp, clear dialogue.

With the HDMI socket you can plug in HD devices like Blu-ray Disc players, PlayStation 3 and HD camcorders using a simple, single cable connection. BRAVIA Theatre Sync technology lets you control HDMI-linked setups using a single remote, so watching a film on disc or shutting the whole setup down can be done with a single press of a button on the remote.

The BRAVIA B4050-Series is HD Ready, and features a built-in digital tuner, so it can receive free-to-air (DVB-T) digital TV wherever it’s available. As a finishing touch, the design features a very low power standby mode that uses just 0.7W to minimise energy use over time.

The B4050-Series will be available from March 2008.